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FIFA to help ZIFA deal with $5m debt
24/07/2014 00:00:00
by Supersport
 
FIFA keen to help cut Zifa debt ... Jonathan Mashingaidze
 
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ZIFA officials have said Fifa pledged to second a marketing expert to help them with strategies to arrest the ballooning US$5 million debt.

The development was revealed by the national association’s chief executive officer Jonathan Mashingaidze.

He said during his recent visit to Brazil for the World Cup together with president Cuthbert Dube, they met with Fifa secretary general Jerome Valcke and Fifa head of development programmes Cyril Loisel and discussed the crippling debt.

Mashingaidze was quoted on the Zifa official website saying the Zurich men pledged to send to Zimbabwe the men to help the body.

“We were in Brazil not just to watch the World Cup finals but we held a number of meetings with various people in the global football family,” he said.

“Zifa president and I had the opportunity to meet with the Fifa Head of Development programmes who in turn facilitated a meeting with the secretary-general (Jerome Valcke.

“Fifa assured us of their commitment to help Zifa to find strategies to retire the huge debt that we have and they assured us that they will be sending a marketing expert who will help us with our initiatives.

“As you know we have already planned the dollar for football initiative and we now need to drive it through the implementation phase as part of the efforts to erase that debt,” he said.

Zifa is battling to spruce up its battered image which has been hurt more by the dismal performances of national teams.


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